Developing a strong & trustworthy brand was an integral element of the Aqualect project brief. Aqualect are a family-run business who specialise in electrical irrigation. In a busy marketplace, they need to stand tall amongst their competitors both online & on the road. Establishing a logo design & associated branding material that was simplistic yet sophisticated, whilst keeping the customer firmly in mind, was the ultimate goal. Working closely with Aqualect during the rebranding process was essential to ensure a comprehensive understanding of their business & its ongoing needs.